Cogniciti™ is a private digital health firm, co-founded by Baycrest and MaRS, to help reshape the world of brain health. A team of clinical neuropsychologists and cognitive scientists at Baycrest and its world-renowned Rotman Research Institute developed a free online brain health assessment for Canadians who might be worried about their memory. The test now makes it possible for anyone 40+ to answer the question: “Is my memory normal or should I see my doctor?” The Cogniciti™ test aims to help get the right people in to see the doctor and reduce unnecessary visits by the “worried well.” Test takers also have the option to register in the Cogniciti™ database and become eligible for clinical trials.